Skip to content
Menu
← All articles

The Power of Remembering

By Scott McCord, AAMS®, BFA™

The upcoming Memorial Day holiday is a time to remember and reflect. It offers us a moment to step back, gain perspective, and appreciate what matters most.

That idea applies to investing more than it might seem.

Right now, there’s no shortage of concerns. Ongoing conflict in the Middle East, rising oil prices tied to tensions with Iran, lingering inflation, and constant debate about where markets go next. Add the growing noise around AI and the future of jobs, and it’s easy to feel uncertain.

When information comes at us this fast, it can feel like action is necessary.

Remembering and Perspective

This is where remembering proves valuable.

Markets have always faced uncertainty. Different headlines, same pattern. Periods of stress come and go, and markets have historically weathered them.

It also helps to remember our own behavior. Most investors don’t struggle when markets are calm. They struggle when uncertainty rises, and emotions take over. That’s when decisions shift from disciplined to reactive.

We’ve seen it before. Investors hold on through early declines, then grow impatient. Eventually, many sell when it feels hardest to stay invested, often near market lows.

That’s not a lack of knowledge. It’s a lack of perspective.

What’s worth remembering right now?

Markets have historically rewarded patience, not reaction. Short-term uncertainty is normal, even when it feels unusual. Your plan was built for periods like this.

It can also help to look back five or ten years. The headlines then felt just as concerning, yet markets moved forward.

That’s the power of remembering.

Memorial Day reminds us to pause and reflect. In investing, doing the same can help us stay grounded, make better decisions, and keep our focus on the plan, not the moment.

Stay relentless,

Scott

©Behavioral Finance Network

This material is for informational purposes only and is not personalized investment, legal, or tax advice. Investing involves risk, including possible loss of principal. Anthem Financial does not offer legal or tax advice; please consult the appropriate professional regarding your individual circumstances.

Keep going

Ideas are easy. Discipline is the hard part.

If any of this sounds like the conversation you've been meaning to have, let's have it.