I became an investment advisor in 2007 because I believe personal growth and progression brings great meaning to life. I believe money and investing is not about ego; it is about opportunity. Opportunity to provide for your family. Opportunity to create meaningful experiences. Opportunity to do what is of greatest worth to you. Opportunity to live your anthem!

Having a plan based on your values and maintaining discipline to follow that plan through the ups and downs of the market is the main reason I became a Behavioral Financial AdvisorTM. I recognize there are many temptations that can influence well-meaning investors to react to short-term market and economic outcomes. Psychological factors such as emotions and mental shortcuts can unconsciously influence financial decisions – I work with each client to ensure decisions are mindful and in line with their values and anthem.

My family consists of my intellectual and spiritual ally, Heather, and we have two children, Meyer and Grady. Outside of work and family, I serve on the Impact Peoria board, coach travel baseball with Canes of Central Illinois, and am a Mental Game Certified Professional.

Professionally, I hold the Accredited Asset Management Specialist certification, Behavioral Financial Advisor certification, and hold life, health, and disability insurance licenses.

Scott McCord, AAMS®, BFATM
Investment Advisor Representative